Inside out - the recruitment campaign

Client: ODEG - Ostdeutsche Eisenbahn GmbH
Project: ODEG Inside/out
Rolling stock: 2x Stadler KISS double-deck EMU

Train advertising is a common form of out-of-home media and an important success factor in the recruitment of new train drivers and service employees.
ODEG, the regional train operator from Eberswalde, near Berlin, asked Railcolor Design to develop the concept and style for their on-train recruitment ads.

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The campaign is named 'ODEG inside out'. You see 'through the walls,' inside the train, ODEG employees ensure everything runs smoothly. Each ad showcases a job for which ODEG is hiring new personnel.

The placement of each ad is related to the task of each employee; Train drivers on the end cars, the conductors checking tickers in the passenger compartments, the mechanic servicing the train near the engine room, etc. 

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Railcolor Design created the concept and harmonised the graphics with ODEG's train livery. The biggest challenge was finding enough space between/around the many windows, doors and air vents.

Partners

  • ODEG - photography and copywriting
  • Super Secret design - photo editing
  • Firstliner - print / montage foil
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