Back in 2005, our very first locomotive styling project. A new company, Rotterdam Rail Feeding at that time, entered to Dutch market for last mile shunting services, in and around the Rotterdam harbor. It had a logo, but no livery.
Project: Full livery design for an Alstom V100 locomotive
Client: Rotterdam Rail Feeding
Railcolor Design: Concept, graphic design, project management
Van Strien Print & Sign: DTP, print, wrapping
The concept: Rotterdam Rail Feeding was a typical Dutch company, how to show this? Inspiration was found in the Dutch (railway) landscape. The picture below shows a locomotive in its natural habitat, this says all right?
After the take-over by Genessee & Wyoming, Railfeeding had to adjust the looks of their yellow and green locomotives. We also designed the application of the orange and yellow G&W logos and markings. We made the RF-version of the orange and yellow logo. Railfeeding 23: