Since 2012 we develop and manage the TRAXX portfolio website for Bombardier Transportation. This is an interactive tool that presents all dedicated media about Bombardier’s TRAXX locomotive platform.
2016: TRAXX locomotives – interactive portfolio for InnoTrans 2016
Customer: Bombardier Transportation CEE/Locomotives, Kassel, Germany
We did: Concept, graphic design, content management, project management
.. in cooperation with: IIZY online software: Programming, coding and CMS<
.. and: Henk Zwoferink: photography and technical support
In this project, Railcolor Design can make use of its in-house locomotive market intelligence. We design, we manage, we create the content and the data. The TRAXX portfolio website showcases +50 operators and 40+ different TRAXX configurations.
Background information is presented visually and interactively (touch screen). The database contains streaming videos and downloadable images, product leaflets and presentations.
Want to play? Check the new TRAXX online portfolio
An offline presentation version of the TRAXX portfolio was created for the InnoTrans 2016 (Berlin) and Transport & Logistic 2017 (Munich) trade fairs.
The InnoTrans is the railway industry’s leading international trade fair, occupying all of the Berlin Messe exhibition grounds, 41 halls in total. Railcolor Design teamed up with Bombardier Transportation, the worlds leading manufacturer of railway vehicles, to present Bombardier’s TRAXX locomotive platform interactively at their stand.